Ace Law Firm

Ace Law Firm is a renowned legal institution with a rich history of providing top-notch legal services. Established with a commitment to excellence, integity and client-centricity, they have earned a reputation as a trusted partner in the pursuit of justice.

The Challenge:

Do It Better overhauled the Ace Digital Identity, focusing heavily on the theme of justice and fairness. We needed to create a logo that properly brought these values together, alongside a bold, strong typeface as the visual identity needed to speak for itself. This needed to be paired with a neutral but grounded colour palette. As Ace wanted to begin more social media short form content, we focused a lot on creating clean 2d motion graphics that could be used as quick cut intros or outros for any video work.