Our editorial work speaks for itself. We take the time to understand the brief and your brand, to elevate your loop to the highest industry standard.
VEOLIA RESOURCE THE FUTURE - ETS REPORT
Our Creative Director worked on behalf of Veolia, detailing the updates made by relevant governments throughout the past 12 months, and reaffirming their commitments in relation to the Carbon Markets and Emissions Trading Scheme.
The brief involved designing the editorial in accordance with Veolias’s tight brand guidelines, creating infographics relevant to the contents, and working with stakeholders across multiple teams to ensure the delivery of the report.
The result was a report that had clear objectives, readability and the ability to be promoted across multiple social channels.
PAYPAL WHITEPAPER
Our Creative Director worked on behalf of Retail Gazette to produce a branded whitepaper for PayPal, focused on digital and economic innovation.
Copy was supplied by Retail Gazette. PayPal supplied stringent Brand Guidelines which were followed and pitched to relevant stakeholders ahead of approval.
The end result was a undeniably PayPal-centred design, with expert use of their brand colours throughout the report with led reader retention and allowed to a huge push across multiple Social Media Channels and publications.
EXPERIAN WHITEPAPER
Our Creative Director worked on behalf of Retail Gazette to produce a branded whitepaper for Experian, one of the biggest Credit Check companies in the world.
This project involved additional time working with relevant stakeholders to ensure that all design elements were in alignment with Experian’s Brand Guidelines.
The end result is a highly creative layout and design, with a focus on a consistent colour palette and shapes, which do a great jobs of increasing reader retention and overall readability.
TALK TALK BUSINESS WHITEPAPER
Our Creative Director worked on behalf of Retail Gazette to produce a branded whitepaper for TalkTalk Business, one of the leading broadband providers in the UK for Businesses.
This project involved creative work utilising TalkTalk’s infographics and 3D brand material to create a report that felt like it was being accompanied by a literal broadband line.
The final design heavily utilises TalkTalk Business’ branding in a creative, expansive manner.
Nottinghamshire Increased Capture Campaign
Our Creative Director worked with Nottinghamshire Council on behalf of Veolia, on a campaign to encourage residents to recycle the correct materials more often. This was to be displayed as advertisements at bus stops, as well as on social media.
Several mockups were created as part of securing print collaboration with Clear Channel for bus stop OOH ads, however the project was pulled for internal reasons.
*Copy has been removed for confidentiality.
RETAIL GAZETTE AWARDS 2023 REPORT
Our Creative Director worked on behalf of Retail Gazette to create their 2023 RGA Awards report, following their successful Retail Gazette Awards event which we designed the Branding, Event Signage and Media Decks for.
This involved working closely with multiple teams across the publication to ensure the the design was in alignment with previously created event material, and across other social channels where this would be published.
BLACKLINE WHITEPAPER
Our Creative Director worked on behalf of Retail Gazette to produce a branded whitepaper for BlackLine, a leading provider of cloud software that automates and controls financial close and accounting processes.
Per the client request, this project was branding according to Retail Gazette’s Brand Guidelines, which focuses on sharp lines to highlight box-outs, expert use of white space, as well as utilising their signature text underline brand asset.
The end result is a report that utilises BlackLine’s product and expertise, whilst keeping a design that leverages Retail Gazette’s identifiable brand elements.
CHANNELADVISOR WHITEPAPER
Our Creative Director worked on behalf of Retail Gazette to produce a branded whitepaper for ChannelAdvisor (now Rithium).
This report involved the creation of several 2D assets that could be used as design elements across the report to accompany copy.
The end result is a report that heavily retains reader retention, increases overall legibility without overshadowing the design, whilst using the brand elements as an opportunity to further showcase ChannelAdvisor’s flexible branding.
