Alibi Records

In Rio de Janeiro’s western zone, Alibi Records was created - a record albel focused on the brazilian rap scene.

The Challenge:

Alibi uses the pre-rap period as its main inspiration, marked by the Motown scene in the United States. Do It Better did a lot of research into both and took key inspiration from that era as references to create a logo and visual identity that presented variation and complexity. motifs synonymous with music labels.