Alibi Records

In Rio de Janeiro’s western zone, Alibi Records was created - a record albel focused on the brazilian rap scene.

The Challenge:

Alibi uses the pre-rap period as its main inspiration, marked by the Motown scene in the United States. Do It Better did a lot of research into both and took key inspiration from that era as references to create a logo and visual identity that presented variation and complexity. motifs synonymous with music labels.

Two white cards on a black background. The left card has the word 'Alibi' in bold black letters. The right card contains an address in Rio de Janeiro, Brazil.
A white envelope with a circular sticker labeled 'Alibi' on a black background.
Four black circles on a black background, each with the word 'Albi' and different black and white geometric patterns.
Text on a white fabric background inside a rough circle that reads: 'Alibi é uma gravadora carioca inspirada pela Motown e motivada pela cena do rap atual'.
A white cassette tape with the brand name "Alibi" printed at the top, against a black background.
Two smartphones displaying music app interfaces, one with a red background and a list of hip-hop artists, and the other with a black background and music description in Portuguese.
Two smartphones with black and white screens displaying a face and text related to a facial recognition app.
Molecular diagram of an amino acid with a central carbon atom, an amino group on the left, a carboxyl group on the right, a hydrogen atom below, and a variable side chain above.
Urban street wall featuring grayscale portraits of women and a man, text logos for Alibi Records, and a section listing various music artists and titles, with a red background behind the artist section.
Do it Better - Creative Design Agency Logo

We’re here to help.

Let us know how we can help your business grow. To discuss projects, ideas or upcoming opportunities, reach out below:

dexe@doitbetter.studio
+44 7946 242 533