Animal Planet

Discovery is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Do It Better were called on to be a part of one of their shows visual identity overhaul - Animal Planet.

The Challenge:

The overhaul was strategicallty designed to meet several key objectives; it had to be versatile for global application, adaptive for digital platforms, and flexible enough to encompass a diverse array of profucts and services.