Animal Planet

Discovery is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Do It Better were called on to be a part of one of their shows visual identity overhaul - Animal Planet.

The Challenge:

The overhaul was strategicallty designed to meet several key objectives; it had to be versatile for global application, adaptive for digital platforms, and flexible enough to encompass a diverse array of profucts and services.

Animation of a blue outline of an animal's head with a rounded ear, next to the text 'animal planet' in black.
A minimalistic website layout with two sections. The left section features an abstract outline of an elephant icon in light purple, with text explaining it is a modern representation of wildlife for the Animal Planet brand. The right section contains the words 'animal planet' in large, light purple block letters, with descriptive text about the brand's updated logo design.
Two designs of the Animal Planet logo, one with a white background and blue text, the other with a blue background and white text.
A color scheme graphic showing a comparison between white and purple colors, with associated hex codes and descriptions, for the Animal Planet logo.
A colorful parrot with yellow, blue, and green feathers, open beak, and a black face mask, in a lush green jungle landscape with blue sky and clouds, overlaid with the text 'animal planet' and its logo.
A hippopotamus submerged underwater with text promoting Animal Planet's series "The Zoo: San Diego" displayed on the screen. The series features episodes titled "Baby Miracles," "Mabel's Joy," "Cubs Come Home," and "Hog Wild."
A man smiling while holding five young lemurs, with a quote about kindness to animals beside him. In the center, a baby monkey perched on a branch with a quote about animal eyes. On the right, a close-up of honeybees on a honeycomb with a quote about bees.
A person smiling and looking at a young tiger cub with another tiger in the background, outdoors with trees and sunlight.
Three people holding a large snake in a jungle setting, smiling at the camera, with a blue sky and green foliage in the background.