Leafgel

Leafgel is a cosmetics brand that represents a harmonious blend of nature and beauty. Known for its exceptional quality and commitment to sustainable practices, Leafgel has established itself as a trusted name in the cosmetics industry. Do It Better worked with the Leafgel team over several months crafting new packaging for their products, alongside marketing material for each product, establishing a fresh visual identity with their exixsting assets.

The Challenge:

Since Leafgel is already an established name in the cosmetics industry, we had to let the products speak for themselves in all marketing assets.. We made the decision to present Leafgel without any accompanying copy. This helped to present Leafgel as a more prestigious and established product that didn’t need to be explained or justified, which allows Leafgel to market their products as high quality, alongside the new softer colour palette which further adds to the conveyed motifs.

Leafgel white dropper bottle with gold cap floating among gold spheres against a neutral background.
A branding style guide featuring a logo with a leaf design and the text 'Leafgel' in a modern font, accompanied by color palette swatches of floral white, sand, and granite green, with their HEX codes and color details.
Image showing font styles and typefaces with color blocks. The top section labeled 'Cosmetic Light' displays various font weights and styles in white and bold black on a peach background. The bottom section labeled 'Poppins' presents the Poppins font in light and extralight styles on a muted green background, with large stylized letters A and b.
Three smartphones display images of skincare products from Leafgel, including a spray bottle, a moisturizing cream tube, and a spray bottle held by a hand.
Multiple white bottles of Leafgel hydrating cream with gold caps arranged diagonally on a light background.
Flat layout of white cosmetic face toner packaging with gold accents, open to show all sides, on a plain white background.
A white cosmetic jar with a gold lid and a minimalist leaf logo, next to a matching white box with gold accents, labeled Leafgel, on a plain white surface.
Collection of skincare products, packaging, and accessories arranged on white surfaces, including bottles with dropper caps, boxes, mirrors, makeup brushes, and a tote bag, all with a minimalist and elegant design.
A white container of Leafgel natural face cleanser on top of its box, with a minimalist background.
Street view of a modern storefront with large posters advertising a 30% off on men's products. Inside, a well-lit minimalist interior features large sculptures and warm lighting. A person walks past the store on the sidewalk.
Storefront sign with the logo that says 'Leafgel' and name 'Lefgel' in modern design, illuminated on a black background.
Exterior of a building with a sign that says 'Leafgel' and a logo of a stylized leaf in a pot outside.
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Let us know how we can help your business grow. To discuss projects, ideas or upcoming opportunities, reach out below:

dexe@doitbetter.studio
+44 7946 242 533