Leafgel

Leafgel is a cosmetics brand that represents a harmonious blend of nature and beauty. Known for its exceptional quality and commitment to sustainable practices, Leafgel has established itself as a trusted name in the cosmetics industry. Do It Better worked with the Leafgel team over several months crafting new packaging for their products, alongside marketing material for each product, establishing a fresh visual identity with their exixsting assets.

The Challenge:

Since Leafgel is already an established name in the cosmetics industry, we had to let the products speak for themselves in all marketing assets.. We made the decision to present Leafgel without any accompanying copy. This helped to present Leafgel as a more prestigious and established product that didn’t need to be explained or justified, which allows Leafgel to market their products as high quality, alongside the new softer colour palette which further adds to the conveyed motifs.