Rivercentre UK
Do it Better is proud to be working with Rivercentre UK, a company at the centre of healing, mindfulness and the pursuit of a healthy mind. Based on the River Nile and the motif of life and healing, Do It Better created a brand identity that encapsulated the ideas behind this counselling service.
The Challenge:
Rivercentre has already been in business for many years, but had no identifiable branding that could be used for further outreach. It is a parent company that has several other businesses attached to it, which meant designing something modular, that could fit into any other businesses underneath Rivercentre, without it feeling unfamiliar to exisiting clients of the business. Alongside this, work had to be done to get these deliverables print-ready at an affordable cost (which was made possible thanks to Do It Better’s connections of available print shops).
The results:
Do It Better created a modern, modular logo and brand identity that accurately represented the tone of Rivercentre both as a business and as a parent company, seamlessly blending the original company motifs of Egypt, the River Nile, healing and life. The colour palette feels soft and inviting, without coming across as too professional or boutique, and allows Rivercentre to continue its outreach as an established counselling company.
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